The Nantucket Dreamland

The Nantucket Dreamland Foundation is dedicated to enriching the cultural and intellectual life of Nantucket by providing year-round films, educational programs, and a venue for activities that engage Nantucket in the evolving world of digital entertainment and education in one of America’s oldest theaters.

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THE CHALLENGE

Working directly with The Dreamland board of directors and staff, we were tasked with putting a new face on this historic theater as it re-opened its doors to the public in 2012. We helped the theater achieve its branding and marketing goals by providing a cohesive visual identity and a variety of marketing materials while paying homage to the theater's history.
 

SOLUTIONS

Brand Development
Website Design
Signage
Print Marketing Materials
Event Collateral Design
Video Production
 

HISTORY

The Dreamland has been a part of Nantucket’s cultural history for over 180 years. Originally constructed in 1832 as a Quaker meetinghouse, the building also hosted open meetings in support of the abolition of slavery. It subsequently housed a factory producing straw hats and then a roller skating rink in 1880. Known then as “Atlantic Hall,” it was dismantled and moved to Brant Point in 1883, reassembled, and incorporated into the Nantucket Hotel. In December 1905 the building was purchased by new owners and early in 1906 was floated back across the harbor to its present location, where it was reopened as Smith and Blanchard’s Moving Picture Show.

In 1911, the space was renamed the Dreamland Theatre. In addition to showing the latest moving pictures, the theater hosted vaudeville entertainment.  Renovated and reopened in 1922, the Dreamland served as Nantucket’s primary entertainment venue for over 80 years, eventually showing first-run movies.

The non-profit Dreamland Foundation purchased the building in 2007 and went to work restoring the theater to its former glory. Through the generosity of private donors, the theater was reinvented as a world-class performing arts center, and following a complete renovation that earned the facility a LEED Silver certification for environmental sustainability, opened its door to a new generation in June of 2012.
 

CLIENT TESTIMONIAL

"Lance and his team Image Design Studio consistently deliver stylish, strong results for the Dreamland. Products are delivered on time and Lance works hard to ensure that our branding is consistently represented. He has assembled a creative team that meets our diverse marketing needs in print, on the screen or on the web. Plus, we usually have a lot of fun!"

Melissa Murphy
Executive Director, Nantucket Dreamland
nantucketdreamland.org