As Nantucket’s only critical access hospital, Nantucket Cottage Hospital is an affiliate of Massachusetts General Hospital, the oldest and largest hospital in New England, consistently ranked among the nation’s top few hospitals by US News and World Report.
With its Eisenhower-era facility nearing the end of its useful life, The Nantucket Cottage Hospital Foundation called on us to help build community support and to demonstrate the need for a new hospital. We delivered a multimedia marketing campaign using local print media, digital advertising and video testimonials that helped tell the stories of a variety of former patients, hospital staff and community leaders. We have since created additional marketing pieces including donor reports, infographics and even helped kickoff the 2014 Boston Pops on Nantucket with a dynamic video introduction.
Multimedia Campaign Design
Event Collateral Design
Nantucket Cottage Hospital was founded in 1911, conceived by the visions of Dr. John S. Grouard and Dr. Benjamin Sharp. Despite objecting neighbors and other obstacles, Dr. Sharp and his colleagues persevered, and in December 1912, the Hospital Endowment Committee purchased the old Charles Este homestead on West Chester Street for $6,000. Nantucket Cottage Hospital was born.
The original small Cottage Hospital on West Chester Street grew apace with the island community's needs. In 1957, the Hospital opened new facilities at its current site, 57 Prospect Street. In the 1960s, when that building was deemed too small, a wing was added to accommodate the growing need for comprehensive medical care.
Over and again, the island community has recognized the need for a modern health care facility offering state-of-the-art medical care in every season. Through the years, the entire community, seasonal and year-round, has worked together to meet the healthcare needs of our island, whether through financial or in-kind gifts. For at least 50 years, members of the community have worked together as volunteers on the Hospital board and committees. In the ‘50s, the Pink Ladies volunteered at the Hospital, as the Blue Coats do today. Volunteers also helped to organize the Main Street Fetes through the early 1900s to raise money for the Hospital, and today, much of our community is involved in the Hospital Thrift Shop and such annual events as Pops on Nantucket concerts, the Health Fair, Native Reunion, and the Swing for Nantucket Cottage Hospital golf tournament.
While the entire community works together to take care of one another, the Hospital continues to respond to the needs of our community by offering year-round quality health care for every individual who steps on this island.
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